Track your performance
The numbers in the Safeer Zid portal show how well you're reaching potential merchants, and what to improve in your content, your campaigns or how you share your landing page.
What to follow
| Metric | What it counts |
|---|---|
| Landing page visitors | People who opened your page from your landing page link |
| Merchant registrations | Merchants who started registering through your landing page |
| Subscriptions | Merchants who completed an eligible subscription |
| Conversion rate | The share of visits that became registrations or subscriptions, depending on what the portal shows |
Read your results
Many visitors, few registrations
You may be reaching the wrong audience, or the message before your link may be unclear or miss what the merchant is looking for.
Review your audience and their needs.
Explain how Zid can help the merchant.
Make sure your message matches what the merchant finds on your landing page.
Try a different message or content.
Useful Growth Specialist tracks: Opportunities and Customer Analysis, and Advertising Content.
Few or no visits
Your content isn't reaching potential merchants yet. Review your channels, how you share your link, and whether your audience sees your content or ads.
Check that your landing page link works.
Share your link in more channels.
Improve your content or ad copy.
Try different targeting when you run paid ads.
Useful Growth Specialist track: Paid Advertising.
Visits, registrations and subscriptions
Your work is bringing in merchants. Compare your channels and messages to find what works best, then grow it step by step while you follow the results.
Find the channel or message with the best results.
Repeat it with similar merchants.
When you run paid ads, follow the cost alongside registrations and subscriptions.
Useful Growth Specialist track: Data and Performance Measurement.
Change one thing at a time, such as the message, the channel or the audience, then compare the results over periods of the same length.
Related
Still need help?
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