Brands
Brands let customers browse your products by manufacturer or label, and each brand gets its own page in your store. You manage them in Products > Brands, where you create brands, describe them for search engines and assign products to them.
Brands depend on your plan. If your plan doesn't include them, the page shows an upgrade message instead of the list. Staff members also need the permission to manage brands.
The brands list
Use the tabs All, Published and Hidden to filter the list.
Type in Search by brand to find a brand by name.
Brands are listed by name.
| Column | What it shows |
|---|---|
| Brand name | The brand's image and name. Select the name to edit the brand. |
| Date created | The date you created the brand. |
| Product count | How many products are assigned to the brand. |
| Status | A switch that publishes or hides the brand. The change is saved straight away. |
| ⋮ | The brand's actions: Edit information, Manage products, Preview in store and Delete. |
Edit information opens the brand's details and search engine settings, Manage products opens the products assigned to it, Preview in store opens its page in your store, and Delete removes it. Preview in store appears only when the brand has a store link.
Show brands in your store menu
When you have at least one brand, a banner titled Make your brands easy to find reminds you to add brands to your store's main menu so customers can reach them. Close the banner with ✕ if you don't need it; it stays hidden in that browser.
To add the brands link to your menu:
Go to Online store > Menu, or select Menu in the banner.
In Menu options, turn on Brands. The change is saved straight away.
Sample data from a demo store.
See Store menu.
The menu link and each brand's Status are separate settings: the menu link takes customers to your brands, and they see only the brands you've published. Publish the brands you want to show and turn on the menu link.
What customers see
The brands link in your store menu opens a page with all your published brands. Customers choose a brand there to browse its products.
The brands' logos, names and descriptions are covered in this example.Personal details are covered. The product page of each product assigned to a brand shows the brand's image above the product name, so customers know the product's brand. Selecting it opens the brand's page with the rest of its products.
The arrow points to where the brand image appears. The brand image, product name and description are covered in this example.Personal details are covered.
How brands look depends on your store's theme.
Create a brand
Go to Products > Brands and select Create (or Create brand in the middle of the page when you have no brands yet).
Personal details are covered. Fill in the Brand details card and, if you like, the Search engine optimization section. The fields are described below.
In the Products section, select Add products to assign products now, or skip it and add them later. Drag the selected products to reorder them, or remove one with its delete icon. See Assign products for the product picker.
Sample data from a demo store. Select Save at the top of the page.
Brand fields
Brand details card:
| Field | Rules |
|---|---|
| Brand name | Required. Up to 70 characters. One name for both languages, such as the name the brand is known by. |
| Display Name (Arabic), Display Name (English) | Optional. Up to 70 characters each. |
| Brand description (Arabic), Brand description (English) | Optional. Up to 320 characters each. A short text that introduces the brand and its products to customers. |
| Brand cover | Optional image that represents the brand, such as its logo, in SVG, PNG, JPEG or JPG, up to about 15.6 MB and at most 1200 × 1200 pixels. Select Browse or drag the file into the box. |
The fields that come in two languages show one box for each language your store uses.
Search engine optimization section:
| Field | Rules |
|---|---|
| Brand page title (Arabic), Brand page title (English) | Optional. Up to 70 characters each. |
| Brand page description (Arabic), Brand page description (English) | Optional. Up to 320 characters each. |
| Store link | Optional. The last part of the brand's address in your store, shown after your store address and brands/. Keep it short and clear, such as the brand's name in English. |
Write a page title that names the brand and what you sell from it, for example "Alfa sportswear | Your store name", and a description that sums up what customers find on the page.
Edit a brand
Select the brand's name, or Edit information in its ⋮ menu.
Change the fields and select Save.
When you edit a brand, a new cover image is uploaded as soon as you choose it. The edit page has no Products section; use Manage products instead.
Manage a brand's products
Select Manage products on the brand's edit page or in its ⋮ menu. The page lists the products assigned to the brand with their image, name and SKU. Use Search by product name to find one.
Assign products
Select Add products.
Sample data from a demo store. In Select products, search for products, filter them by category with All categories, or by product type with the tabs above the list. Hide products that are out of stock only changes the list in this dialog.
Tick the products you want and select Save.
A product can belong to only one brand. Products that already have a brand are shown with Assigned to another brand: and the brand's name, and you can't select them. Move them from their current brand first.
Move products to another brand
Tick the products, open Actions and select Move.
In Move products, search with Search by brand name and choose the new brand. To put them in a brand that doesn't exist yet, choose Create new brand.
Select Move.
Remove products from a brand
Select the delete icon (Remove from brand) on a product, or tick several products and select Remove.
In Remove products from this brand, select Remove.
The products stay in your store without a brand, and you can add them back at any time.
Choose a brand on the product page
You can also set a product's brand from the product page: in Basic information, type in the Brand field (Start typing to search and select) and pick a brand. The brand is assigned as soon as you pick it. See Product details.
Delete a brand
Open the brand's ⋮ menu and select Delete.
In Delete brand, select Delete.
A deleted brand is removed permanently and can't be restored.
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