Product questions

Product questions add a questions and answers section to your product pages, where customers ask about a product and you answer. From Customers > Questions you turn the section on, answer questions, choose which ones appear in your store, and add questions of your own.

Staff members need the permission to view questions and ratings to open this page, and the permission to manage them to answer, publish, delete, create questions or turn the feature on and off. Turning questions on depends on your plan.

Turn on product questions

When questions are off, the page shows Let your customers ask product-related questions with an Enable now button.

Go to Customers > Questions.
Select Enable now.

The Questions page before questions are turned on, with the Enable now button — The green boxes mark the path: the main menu tab, Customers, then Questions.Personal details are covered.

Your product pages then show a questions and answers section where customers can ask questions. A customer can choose to ask without showing their name to other shoppers. New questions wait for your answer and don't appear on the product page until you answer them.

While a product has no questions yet, its section says so and offers a button for customers to add their question. How the section looks depends on your store's theme.

The questions section on a product page in the store, with no questions yet and a button to add one — Personal details are covered.

Questions list

The top of the page has Create, Settings and the More menu (⋮), and the tabs filter the list by status.

The top of the Questions page with the Create and Settings buttons, the More menu and the status tabs — Sample data from a demo store.

Tab	What it shows
All	Every question.
New	New questions waiting for your answer.
Published	Questions that appear on the product page.
Unpublished	Questions hidden from the product page.

The tabs depend on your plan.

The table shows these columns:

Column	What it shows
Question	The question text.
Customer name	The customer who asked.
Product	The product the question is about. Select it to open the product in a new tab.
Status	New, Published or Unpublished.
Created date	When the question was asked.

Type in the Search box to find questions by their text.
Select Order results to sort by Created date, Product or Status.
Select Filters, choose a date range and select Apply to show questions asked in that period.

Answer a question

Select Answer on a new question's row. For a question you already answered, the button reads Edit; use it to change your answer.
Sample data from a demo store.
The dialog shows who asked, the product with its SKU and price, and the question. Write your reply in the answer field; the emoji button adds emojis.
Select Publish. The question and your answer appear on the product page.

To read a question and its answer without editing, select ⋮ on its row and choose View in Actions.

Publish or unpublish an answered question

Select ⋮ on the row to open Actions, which lists every action for the question. Select Unpublish to hide an answered question from the product page, or Publish to show it again. New questions have no publish option until you answer them.

The Actions dialog of an unpublished question with Edit, View, Publish and Delete — Personal details are covered.

Delete a question

Select ⋮ on the row, choose Delete in Actions and confirm. The question and its answer are removed.

Add your own question

Add common questions and their answers to a product page yourself, before customers ask.

Select Create at the top of the questions page. The Create Question page opens.
Select Browse products and choose one product. To change it, remove it from the table and browse again.
Write the Question.
Write the Answer.
Select Save.

The Create Question page with the Browse products button and the Question and Answer fields — Sample data from a demo store.

All three are required.

Question notifications

Select Settings at the top of the page to open Product question notification settings. There, Automatic customer notification emails customers when you answer their question, and Automatic merchant notification emails you when a new question is waiting for your answer. The page also shows the email address that receives these notifications, and you can change it. See questions and reviews notifications.

Turn off product questions

Open the More menu (⋮) at the top of the page and select Disable. Your product pages stop showing the questions and answers section.

Last updated 28 October 2026

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