Live analytics
Analytics > Live analytics shows what is happening in your store today: where your visitors are, how many are browsing now, and the orders and sales you have made since the start of the day. Use it during a campaign, a launch or a busy season to watch results as they come in.
Live analytics needs the live analytics staff permission and a plan that includes it. Without the plan, the map shows an upgrade card, the figures are blurred and the tables show an upgrade message.
Open live analytics
Go to Analytics > Live analytics.
The green boxes mark the path: the main menu tab, Analytics, then Live analytics.Sample data from a demo store. The page loads today's data. It has no date field: every card covers the current day so far.
To see the latest numbers, reload the page.
See where your visitors are
The map at the top marks each city your visitors are browsing from today with a circle. The larger the circle, the more visits came from that city. Zoom and drag the map to explore, or open it full screen from the button in its corner.
Use the map together with Best-performing cities to see which regions are most active, then aim your offers and campaigns at them.
Read today's figures
Below the map, four figures summarize the day:
| Figure | What it measures |
|---|---|
| Current visits | Visits to your store in the last 30 minutes. |
| Visit | Visits to your store so far today. |
| Total orders | Orders placed so far today. Nonprofit stores see Total donations. |
| Total sales | Value of today's orders in your store currency. |
Review today's top pages, cities and products
Three tables rank what is performing best today. Hover the information icon beside a table title or column for its definition.
Most visited pages
Store pages with the most visits today. Home stands for your store's home page.
| Column | What it shows |
|---|---|
| Page | The page address in your store. |
| Number of visits | Times the page was visited so far today. |
Best-performing cities
Orders and sales by city since the start of the day, excluding cancelled orders.
| Column | What it shows |
|---|---|
| City | The customer's city. |
| Number of orders | Orders placed from the city today. |
| Total sales | Amount customers in the city spent today. |
Best-selling products
Products ranked by today's sales, excluding cancelled orders. Nonprofit stores see Top donations products.
| Column | What it shows |
|---|---|
| Product | The product image and name. |
| Total orders | Units sold of the product today. |
| Total sales | Amount customers spent on the product today. |
Total sales in these tables is calculated as subtotal minus discounts, plus shipping and cash on delivery fees, plus tax.
See where today's visitors come from
The Visit sources pie chart at the bottom of the page splits today's visitors by the site or channel that sent them to your store, such as Google, Instagram or YouTube. Visitors who typed your store's address or opened a saved link count as direct visits. Each slice shows its share of today's visits.
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