Product analytics
Analytics > Products lists your products with their sales for a period: gross sales, discounts, tax, net sales, units sold and how many orders included them. Use it to find your strongest and weakest products. The page heading is Analytics products; nonprofit stores see Donation opportunities in the menu and Analytics donations opportunities as the heading.
The page needs the product analytics staff permission and a plan that includes product analytics. Without the plan, the table shows an upgrade message.
Review sales by product
Go to Analytics > Products.
The green boxes mark the path: the main menu tab, Analytics, then Products.Sample data from a demo store. Pick a period in the date field. The page opens on the last 90 days.
Search for a product by name in the search box above the table.
Read the table. Each product variant has its own row. Use the pages at the bottom to move through your products.
Sample data from a demo store.
| Column | What it shows |
|---|---|
| Product / SKU | The product name and its SKU. |
| Gross sales | Sales before discounts and tax. |
| Total discounts | Discounts applied to the product. |
| Tax | Tax charged after discounts. |
| Total sales | Sales after discounts and tax. |
| Total sold quantity | Units sold. |
| Number of times ordered | Orders that included the product. This column depends on your plan. |
Amounts appear in your store currency.
A product with high Gross sales but a large Total discounts may be selling mostly on promotion. Compare it with its Total sales before planning your next offer.
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