Connect the Meta pixel and Conversions API to your Zid store

The Meta pixel measures how well your Facebook and Instagram ads work by tracking what customers do after they reach your store: the products they view, what they add to the cart and what they buy. Meta uses these events to track conversions, retarget visitors who didn't buy, optimize your campaigns and show you how customers behave. The Conversions API sends the same events from Zid's servers, so they still count when a browser blocks the pixel.

You connect both with two free apps in the App market, Meta pixel and Meta conversion API, in the Tracking & Attribution category. The Meta screens below are in Arabic; Meta shows the same steps in English when your Facebook account is set to English.

Meta conversion API is available on the Growth, Professional and Enterprise plans, as its page in the App Market says. Activate Meta pixel first: the conversions API works alongside it.

Set up Meta Ads Manager

If you already advertise with Meta, skip to Create your pixel.

Sign in to Meta Ads Manager with your Facebook account, or create an account if you don't have one, and click Get started.

The Meta Ads Manager welcome screen with the Get started button — Personal details are covered.

Choose the field your business works in. E-commerce is the best fit for a store. Click Next.

The business details step in Meta Ads Manager with the list of business fields open and E-commerce highlighted — Personal details are covered.

Check that your store's Facebook page and Instagram account are connected, then click Next.

The step confirming that a Facebook page and an Instagram account are connected to Meta, with the Next button — Personal details are covered.

Set up your payment method now, or click Not now to add it later.

The payment method step in Meta Ads Manager with the Not now button — Personal details are covered.

Click Next, then continue to create a new ad campaign. Meta asks for one to finish the setup.

The step for creating a first ad campaign in Meta Ads Manager, with the create campaign button — Personal details are covered.

In Ads Manager, delete the campaign that was just created. You don't need it to install the pixel.

Ads Manager with the dialog asking whether to delete the campaign and the Delete button — Personal details are covered.

Create your pixel

In Ads Manager, open All tools and choose Events Manager.

The All tools menu in Meta Ads Manager with Events Manager among the shortcuts — Personal details are covered.

Click Connect data.

The Events Manager welcome page with the Connect data button — Personal details are covered.

The pixel needs an ad account. If you don't have one, create it from Business settings > Ad accounts > Add > Create a new ad account.

The Add menu in Meta Business settings with Add an ad account, Request access to an ad account and Create a new ad account — Personal details are covered.

Enter the ad account's name, time zone and currency, and click Next to create it.

The Create a new ad account dialog with the account name, time zone and currency fields — Personal details are covered.

Go to Data sources > Pixels and create a new dataset. This dataset is your pixel.

The Data sources menu in Meta Business settings with Pixels selected and the button to add a dataset — Personal details are covered.

Copy the pixel ID: the number Meta shows for the dataset.

Add the pixel ID in Zid

In your Zid dashboard, open Apps > App Market and search for Meta pixel, or open the Tracking & Attribution category.
Open the app and click Activate at the top. The page scrolls to the Product catalog integration card.
To run catalog ads, click Get your feed link in Product Feeds, create a feed for Meta and add its link to your catalog in Meta Commerce Manager. See Product feeds.
Paste the pixel ID in Account code.
Click Activate. The card shows Activated, and the app appears in My apps.

To change the ID later, click Edit on the card, update Account code and click Save.

Connect the Meta Conversions API

In Events Manager, open your dataset and go to its Settings tab.
Under the Conversions API section, find Set up direct integration and click Generate access token.

The Settings tab of a dataset in Meta Events Manager with the Conversions API section and the Generate access token link — Personal details are covered.

Copy the token and keep it somewhere safe. Meta doesn't store it, so you can't see it again.

The generated access token in Meta Events Manager, with the message asking you to copy and save it — Personal details are covered.

In Zid, open the Meta conversion API app from the App Market and click Activate.
Paste the token in Account code and click Activate.

Give your team access to your ad account

Add your marketing team or agency to your Meta business so they can manage your ads without your password.

In Ads Manager, open All tools and choose Business settings.

The All tools menu in Meta Ads Manager with Business settings highlighted — Personal details are covered.

On the People page, click Invite people.

The People page in Meta Business settings with the Invite people button — Personal details are covered.

Enter the email address of each person you invite, and check that it's correct.

Step 1 of the Invite people dialog with the email address field — Personal details are covered.

Choose the access each person gets: partial access to specific tasks, or full control of the business.

Step 2 of the Invite people dialog with the partial access and full control options — Personal details are covered.

Choose the assets, such as your ad accounts, and set the permissions for each.

Step 3 of the Invite people dialog, assigning an ad account and its permissions — Personal details are covered.

Click Invite to send the invitation. Repeat the steps for anyone else you want to add.

The confirmation that the invitation was sent, with the Done and Add more people buttons — Personal details are covered.

Each person accepts the invitation from the email Meta sends them.

The Meta invitation email with the Get started button — Personal details are covered.

Check that the pixel works

Visit your store, view a product and add it to the cart. The events appear in Events Manager, sometimes after a few minutes.
The Meta Pixel Helper extension for Chrome shows which events each page of your store sends.
If nothing arrives, check that you pasted only the pixel ID or the token, not the whole code. See If the events don't appear.

Last updated 26 October 2026

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