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Connect the TikTok pixel and Events API to your Zid store

The TikTok pixel helps you target and engage the people who see your TikTok ads:

  • Follow the customer's journey, from watching an ad to completing a purchase, so you can focus your budget on the customers who convert.

  • Measure your campaigns, with conversion rates and the sales your TikTok ads bring.

  • Optimize and retarget, using what visitors do in your store to show ads to groups such as past customers or shoppers who abandoned their cart.

You connect it with two free apps in the App market, TikTok pixel and TikTok conversion API, in the Tracking & Attribution category. The conversion API app sends events from Zid's servers through TikTok's Events API, so they still count when a browser blocks the pixel. The TikTok screens below are in Arabic; TikTok shows the same steps in English when your account is set to English.

Create a TikTok pixel

  1. Sign in to TikTok Ads Manager, open Tools and choose Events.

The Tools menu in TikTok Ads Manager with Events highlighted
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  1. In Events Manager, click Connect data source and choose Web.

The Connect data source dialog in TikTok Events Manager with the Web, App and Offline options
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  1. On the pixel page, click Create pixel, choose Manual setup and click Next.

The Create pixel dialog in TikTok with the Manual setup and Partner setup options
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  1. Name your pixel and click Next.

The Create pixel dialog with the pixel name field
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  1. Choose the events to track, or pick a conversion funnel template, such as the one for building a business conversion funnel, and apply it. Click Next.

The conversion funnel template in TikTok with its events grouped by stage
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  1. For the event setup method, choose Custom code and click Next.

The event setup methods in TikTok with Custom code selected
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  1. Review the event parameters and click Next.

The event parameters step in TikTok with the parameters of each event
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  1. Click View instructions to see your pixel code.

The pixel's instructions page in TikTok with the View instructions button under Custom code
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  1. Click Copy pixel code, or download the code file to see it in full.

The custom code page in TikTok with the Copy pixel code button and the download link
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  1. In the code, find the line that starts with ttq.load( and copy only the text between the quotes. That text is your pixel ID.

The TikTok pixel code with the pixel ID in the ttq.load line underlined
Copy only the ID between the quotes in the ttq.load line.Personal details are covered.

Add the pixel ID in Zid

  1. In your Zid dashboard, open Apps > App Market and search for TikTok pixel, or open the Tracking & Attribution category.

  2. Open the app and click Activate at the top. The page scrolls to the Product catalog integration card.

  3. To run catalog ads, click Get your feed link in Product Feeds and create a feed for TikTok. See Product feeds.

  4. Paste the pixel ID in Account code.

  5. Click Activate. The card shows Activated, and the app appears in My apps.

Connect the TikTok Events API

  1. In TikTok Ads Manager, open the Events page and click the pixel you created.

  2. Open its Settings tab and click Generate Access Token.

  3. Copy the token and keep it somewhere safe. TikTok doesn't store it.

The Events API settings of a TikTok pixel with the generated access token and its Copy button
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  1. In Zid, open the TikTok conversion API app from the App Market and click Activate.

  2. Paste the token in Account code and click Activate.

To replace the ID or the token later, click Edit on the app's card, update Account code and click Save.

Check that the pixel works

  • Visit your store, view a product and add it to the cart. The events appear in TikTok Events Manager, sometimes after a few minutes.

  • The TikTok Pixel Helper extension for Chrome shows which events each page sends, and Events Manager has a tool to test Events API events.

  • If nothing arrives, see If the events don't appear.

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