Abandoned cart reminders
Abandoned cart reminders are messages that bring back customers who added products to their cart but left without completing the purchase. You create the reminders here, by SMS, email or WhatsApp, and either let Zid send them automatically or keep them ready to send by hand. Open the page from Settings > Communications > Abandoned cart reminders, or from the WhatsApp page: in Message automations, click View on Abandoned cart reminder.
To see the abandoned carts themselves and send a reminder to one customer, see Abandoned carts.
You need the permission to view abandoned cart automatic messages to open this page, and the permission to manage them to create, edit, turn on or off, or delete reminders. Creating reminders also needs a plan that includes abandoned cart messages; on other plans, Create shows an upgrade message.
What the page shows
Create: starts a new reminder.
Recharge reminder credits: opens the add-on that adds reminder balance, when one is available for your store.
Current balance: your SMS balance and your WhatsApp points. If SMS is not set up, the card shows Not activated with an Activate button that opens Custom SMS sender name. If WhatsApp is not active, its card links to the WhatsApp service. A Low badge appears next to a balance that is running low.
Sender name: the SMS sender name and the WhatsApp sender name your customers see, each with a Customize button.
The reminders table.
The reminders table
The tabs filter the table by channel: All, SMS, Email and WhatsApp. The WhatsApp tab needs the Zid WhatsApp service; without it, the tab shows Expand your reach with WhatsApp reminders and a See WhatsApp details button.
| Column | What it shows |
|---|---|
| Reminder title | The internal title you gave the reminder |
| Alert type | Automatic reminder or Manual reminder |
| Reminder type | The channels the reminder uses: SMS, Email, WhatsApp |
| Message status | For WhatsApp reminders, the message review status: Accepted, Pending or Rejected |
| Active | A switch that turns an automatic reminder on or off. Manual reminders have no switch |
| Created date | When the reminder was created |
| (last column) | Delete and Edit |
Use the search box to find a reminder, the sort menu to order by Reminder title or Created date, and the filter icon to open Filters:
| Filter | Options |
|---|---|
| Reminder selection | Alert type (All, SMS, Email or WhatsApp), WhatsApp message status when WhatsApp is chosen, and Active (Yes or No) |
| Date | Filter by creation date or Filter by end date, and a date range |
Create an abandoned cart reminder
Go to Settings > Communications > Abandoned cart reminders and click Create.
Sample data from a demo store. Fill in the sections below.
Click Save.
After you save, the dashboard confirms with Reminder added and returns to the list. WhatsApp messages are reviewed before they can be sent, which usually takes about five minutes. If a message is rejected, the details are sent to the email linked to your Facebook account.
SMS and email reminders work as soon as you save. A WhatsApp reminder goes to Meta for review first, appears in Message template history on the WhatsApp page, and is used once Meta approves it.
Abandoned cart reminder title
Title of the reminder is for your reference only and customers never see it, for example Login reminder. Required.
Sending method
| Option | How the reminder is sent |
|---|---|
| Automatic reminder | Zid sends it automatically to customers whose carts match the conditions you set |
| Manual reminder | Zid saves it so you can send it yourself to chosen carts from Abandoned carts with Send reminder |
Reminder settings
The conditions below apply to automatic reminders only, and are hidden when you choose Manual reminder.
| Setting | What to choose |
|---|---|
| Total basket size over | Send only for carts above 100, 300, 500 or 1,000 in your store currency, or choose Other and enter an Amount |
| Abandoned cart phase is | The checkout steps the customer stopped at: Login, Add product, Selecting shipping address, Selecting shipping method, Selecting payment method, Order confirmation |
| Sending time | Select period type (Hours or Days) and the number of hours or days, at least 1. Time counts from the moment the customer abandons the cart |
These settings apply to both kinds of reminder:
| Setting | What to choose |
|---|---|
| Add offer | Discount coupon, Free shipping or Without offer. With an offer, pick an active coupon that customers apply by code; it is required. Add new coupon opens coupon creation in a new tab |
| Receiver name | Actual customer name, or Customer name to greet everyone with a fixed name you type, for example Dear Mahmoud |
| Send by | At least one of SMS, Email and WhatsApp, each with its own message |
With Free shipping, the coupon list shows only free shipping coupons. Add new coupon appears only with Discount coupon.
The receiver name sets how the message greets the customer:
Write the messages
Select each channel you want under Send by and write its message in Arabic, English or both. If you select no channel, the page shows Either SMS, email or WhatsApp must be active.
| Channel | Fields and limits |
|---|---|
| SMS | Reminder text per language, up to 160 characters. Needs an approved custom sender name |
| Two fields per language: the email subject, marked This address will only appear for messages by email., and the email text, up to 160 characters | |
| A message per store language in the WhatsApp editor, up to 1,024 characters. Needs the Zid WhatsApp service and shows your daily limit |
Click a Suggested values item to insert it where your cursor is. Customer Name is always available. When the reminder has a coupon, you can also insert Coupon Code and Coupon Value, and in the WhatsApp message Store Name, Store URL and Cart URL too.
Select WhatsApp and Email together so the reminder still reaches customers whose WhatsApp message Meta holds back. Meta does this for a while when a customer has received many marketing messages recently, and it is normal for abandoned cart reminders. See Why messages fail.
SMS reminders need an approved custom sender name. Without one, the page shows You can't create SMS-based abandoned cart reminders without purchasing a custom sender name. with a See pricing and info button, and the SMS option is disabled. While your sender name is under review, the page says so. See Custom SMS sender name.
Editing the message text, the receiver name and the offer needs a plan that includes reminder message editing. On other plans these fields are locked, show an upgrade icon, and your reminders use Zid's default text.
Edit a reminder
In the reminders table, click Edit in the reminder's row.
Change the fields on Edit abandoned carts reminder.
Click Save.
Sample data from a demo store.
Turn reminders on or off
For one automatic reminder, use its switch in the Active column. The change applies right away.
For several reminders, select their rows, click Deactivate/Activate, choose Activate or Deactivate, and click Save.
Delete reminders
Click Delete in a reminder's row. The reminder is deleted right away, without a confirmation step.
To delete several, select their rows, click Delete in the bar above the table, and confirm.
Deleting a reminder cannot be undone. To pause an automatic reminder instead, turn off its Active switch.
Charity stores
In charity stores, the page is called Abandoned donation reminders and works the same way for abandoned donations.
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