Abandoned carts

An abandoned cart is a cart a customer filled but did not check out. The abandoned carts page shows these carts, how much they are worth and how many turned into orders, and lets you remind customers to complete their purchase. Open it from Orders > Abandoned carts.

Viewing abandoned carts needs the staff permission to view them, sending reminders needs permission to manage them, and exporting needs permission to export them. Some figures, reminders and exports depend on your plan.

Page actions

Action	What it does
Export	Exports the carts that match your filters. See Export abandoned carts.
Manage reminders	Opens Abandoned cart reminders, where you create automatic and manual reminders.

Analytics

The Analytics card sums up your carts for the date range you pick. Select the dates or a preset to change the range.

Figure	Meaning
Total value of all abandoned carts	How many carts were abandoned and their combined value
Total value of carts that have been converted into orders	The value of carts customers came back and completed
Payback % from carts converted into orders	The share of abandoned carts that became orders

Some figures are available only on the Professional and Enterprise plans. Figures your plan does not include show an upgrade prompt instead.

Under the card, Reclaim your abandoned carts reminds you that manual and automatic reminders help customers finish their purchase. Select Manage reminders to set up automatic ones.

Tabs

Tab	What it shows
Abandoned carts	Carts that have not been completed
Carts converted into orders	Carts that customers later completed

Columns

Column	What it shows
Customer name / Email	The customer. Select the name to open their profile.
Customer phone	The customer's mobile number
Cart price / Currency	The cart's value
Products count	How many products are in the cart
Phase	The last checkout step the customer reached
Created date	When the cart was created
Updated date	When the cart last changed

Each row also has Send reminder and View. Completed carts show neither.

The list of carts isn't available on free plans: the table shows an upgrade message instead.

Cart phases

Phase	Where the customer stopped
New	Added products to the cart
Login	Signed in at checkout
Shipping address	Reached the shipping address step
Shipping method	Reached the shipping method step
Payment method	Reached the payment step
Order confirmation	Reached the final confirmation
Purchased	Completed the purchase

Filter and sort carts

Select the filters button to filter by:

Filter	How it works
Date range	Carts created between two dates
Country and City	The customer's country, then a city in it
Product quantity is more than	Carts with more products than the number you enter
Price is greater than	Carts worth more than the amount you enter
Phase	One cart phase
Customer type	Guest customer or Registered customer
Customer name	One customer

Select Apply to filter. Use the sort button to order the list by customer name, cart price, products count, created date or updated date.

Send an abandoned cart reminder

You remind a customer with a message you saved in Abandoned cart reminders with Manual reminder as its sending method. If you have none yet, create one there first.

Select Send reminder on a cart's row, or open the cart and select Send reminder at the top.
Sample data from a demo store.
Under Select method, choose SMS, WhatsApp or Email.
Under Select message, choose one of your reminder messages. Select Load more messages to see more. To write a new one, select Create new message. The list shows reminders saved as Manual reminder only, never automatic ones; for WhatsApp, it shows only those whose message Meta has approved.
Sample data from a demo store.
Select Send. The dashboard confirms with Reminder sent successfully, and the reminder appears in the cart's Record reminders.

SMS is available once your SMS sender name is approved. See Sender name.
WhatsApp needs an active WhatsApp subscription and enough WhatsApp balance. When the balance is too low, you see Insufficient WhatsApp balance with Top up balance. See WhatsApp.
Sending reminders needs a plan that includes them. Without it, you see Upgrade your package to be able to send reminders.

Remind several customers at once

Select the carts' checkboxes.
Select Actions > Send bulk reminders. The Actions button shows how many carts you selected.
Sample data from a demo store.
Choose the method and message, then select Send.

To remind customers by phone, use Zid Voice: an AI voice assistant that calls customers about their abandoned carts. Install it from the App market, and it appears in the sidebar under Orders > Zid Voice. See Zid Voice.

Cart details

Select View on a cart to open Cart details:

Card	What it shows
Cart details	Cart ID, Phase, Price, Products count, Created date and Updated date
Customer details	The customer's Name, Email, Phone number and Location, with View to open their profile
Products	Each product with its Quantity and Price, and a link to view the product
Record reminders	Every reminder sent for this cart and when, or No record reminders

Export abandoned carts

Filter the list if you want to export only some carts.
Select Export at the top of the page.

Zid prepares the file and takes you to Export requests, where you download it when it is ready.

The exported spreadsheet lists each cart's customer and products. Use it to see which products customers leave behind most and to plan offers or campaigns that bring them back.

Exporting abandoned carts needs a plan that includes it. Otherwise, selecting Export shows an upgrade message.

When the list is empty

When you have no abandoned carts, the page shows Turn missed carts into new opportunities with a shortcut to Manage reminders.

In stores registered as charities, the page is called Abandoned donations and the second tab is Carts converted into donations.

Last updated 28 October 2026

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