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Product landing pages

A product landing page is a standalone page dedicated to one product, built on a landing page theme, that you can share in ads and marketing campaigns. Manage your landing pages in Online store > Landing pages. Each page's link is your store address followed by /l/ and the link you choose, such as /l/national-day.

Landing pages depend on your plan and need the landing pages permission. See Subscription and Staff groups.

What's on the page

  • Welcome to the landing page builder: an introduction with Create landing page.

  • Landing page themes: a few ready-made themes, with Browse all themes to see them all.

  • Create your page in 3 simple steps: a reminder of the flow, from choosing a product to publishing the page.

  • Your landing pages: the pages you created.

  • Private themes: landing page themes you or a developer uploaded.

Your landing pages

The Your landing pages table lists your pages, five per page.

Your landing pages list with each page's status switch, more menu and Customize
Sample data from a demo store.
Column or actionWhat it shows or does
NameThe landing page title. Pages built with the new builder carry an Enhanced version tag.
StatusA switch that publishes the page or takes it offline. It's turned off while the page's theme isn't installed.
CustomizeOpens the page in the theme editor.
More actions (⋯)Edit, Preview, Copy link and Delete.

Expand a row to see the page's results: Visits, Orders, Sales and Conversion Rate.

Pages created with the previous landing page builder show Publish or Unpublish in their more-actions menu, and Customize opens them in the classic editor.

Create a landing page

  1. Select Create at the top of the page, or Create landing page.

  2. In the Settings step, fill in the page details and select Next:

    FieldRules
    Landing page titleRequired, up to 255 characters. The page's name, for example "National day offer".
    LinkRequired, up to 128 characters. Lowercase English letters and numbers, separated by single dashes, no spaces. Example: national-day.
    TitleOptional, in Arabic and English. The title search engines and link previews show.
    DescriptionOptional, in Arabic and English. A short description for search results.
    The first step of creating a landing page
    Sample data from a demo store.
  3. In the Products step, select Browse products, choose the product the page is for, and select Next. The table shows its name and SKU code, quantity, and price.

  4. In the Theme step, under Installed themes, select Use theme on the theme you want. A theme you still need to buy shows Purchase this theme before using it to create a landing page. If you have no installed themes, select Browse all themes.

  5. Select Create. The page is created and opens in the theme editor.

  6. Customize the page's sections, then select Publish.

Use Previous to go back a step. Next stays disabled until the step's required fields are filled.

In stores still on the previous builder, the link accepts English letters, numbers and dashes and can't start with a number, the search engine title and description are required, and the Theme step lists your private themes.

Edit a landing page

  1. In Your landing pages, open the page's more-actions menu and select Edit.

  2. On Edit landing page, change the title, link, search engine fields or product.

  3. Select Save. Copy link at the top copies the page's address.

To change the page's design and content, select Customize instead.

Preview, share or delete a landing page

  • Preview opens the page in a preview window.

  • Copy link copies the page's public address, ready to use in your ads.

  • Delete removes the page after you confirm.

Browse landing page themes

Select Browse all themes to open Browse Landing Pages, which lists the ready-made landing page themes with their developer and price. Select View to preview a theme, or Buy to purchase a paid one. Themes you own show Free or Purchased.

The landing page themes page with the ready-made themes, their prices and the View and Buy buttons
Sample data from a demo store.

Upload a private theme

If you or a developer built your own landing page theme, upload it in Private themes.

  1. Select Upload theme. Developer documentation next to it explains how to build one.

  2. In Upload private theme, enter the theme's Name (required) and Description.

  3. Upload the Theme ZIP file. Only ZIP files are accepted.

  4. Select Save.

The table shows each theme's Theme name, Latest version and whether it's Installed or Not installed. Use Install in a theme's more-actions menu to install it, Edit to rename it or replace its ZIP file, and Delete to remove it.

Uploading private themes for the new builder needs the custom themes permission.

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