Marketing tools
The Marketing page gathers every tool you can use to promote your store, sorted by the goal each one serves, and shows the shopping seasons coming up next. Every marketing page in the dashboard is also listed under Marketing in the sidebar.
Open the Marketing page
In the sidebar, select Marketing. The Marketing page opens and the menu expands to list the marketing pages.
To open a tool, select its card on the page, or select it from the expanded menu.
The page has two cards: Upcoming seasons and Marketing tools.
Prepare an offer for an upcoming season
The Upcoming seasons card lists up to four of the nearest occasions from Zid's marketing calendar, nearest first, with the days left until each one. The nearest occasion is highlighted. The card is hidden when no occasion is coming up.
The calendar covers Saudi National Day, Saudi Foundation Day, Saudi Flag Day, the start of Ramadan, Eid Fitr, Eid Adha, the Hijri New Year and the New Year.
In the Upcoming seasons card, check how many days are left before the occasion.
Select Prepare an offer. The form for a new discount coupon opens.
Set up the coupon for the occasion and save it. See Discount coupons.
Find a tool by goal
The Marketing tools card shows a card for each tool. Use the tabs at its top to narrow the cards to one goal. Each tab shows how many tools it holds.
| Tab | Shows |
|---|---|
| All tools | Every tool available to you |
| Bigger baskets | Tools that raise the order value, such as coupons and bundles |
| Loyalty and rewards | Tools that bring customers back, such as points and cashback |
| Reach and engagement | Tools that reach customers, such as messages and campaigns |
Each card shows the tool's goal and, for recent tools, a New or Beta badge. Select anywhere on a card, or its button, to open the tool. When the tools don't fit on one page, use the page numbers under the cards.
Marketing tools on the page
| Card | What it does | Goal | Opens |
|---|---|---|---|
| Automated messages | Messages sent automatically when an event happens, such as a welcome or a birthday | Reach and engagement | Automated messages |
| Cashback offers | Returns part of an order to the customer's wallet | Loyalty and rewards | Cashback offers |
| Free shipping offer | A coupon that gives free shipping above an order value or to chosen regions | Bigger baskets | A new coupon, set to free shipping |
| WhatsApp for business | Messages, offers and updates over Zid's business WhatsApp | Reach and engagement | |
| Bundle offers | Buy one get one free, one at a discount, or a set at a custom price | Bigger baskets | Bundle offers |
| Customer referrals | Rewards customers who invite friends to your store | Loyalty and rewards | Customer referrals |
| Bank discounts | A discount for holders of specific bank cards | Bigger baskets | Bank discounts |
| Progressive discount | A discount that rises with the number of items or the amount spent | Bigger baskets | A new coupon, set to a progressive discount |
| Mokafaa program | Lets Al Rajhi Mokafaa members earn and pay with points in your store | Loyalty and rewards | Mokafaa and Qitaf |
| Loyalty program | Points on every order that customers redeem for discounts | Loyalty and rewards | Loyalty program |
| Marketing campaigns | Offers sent over WhatsApp or SMS, with results for each campaign | Reach and engagement | Marketing campaigns |
| Discount coupons | Coupons for offers, occasions or specific customer groups | Bigger baskets | Discount coupons |
| Abandoned carts | Reminders and incentives that bring customers back to finish their order | Reach and engagement | Abandoned carts |
| Gifting | Lets customers send products as gifts | Reach and engagement | Gifting |
| Zid Ads | Campaigns on the major ad platforms, run and tracked from one place | Reach and engagement | Zid Ads |
| Affiliate marketing | Affiliates who promote your store for a commission on completed orders | Reach and engagement | Affiliate marketing |
| Qitaf program | Lets stc Qitaf members earn and pay with points in your store | Loyalty and rewards | Mokafaa and Qitaf |
Marketing pages in the sidebar
Select Marketing in the sidebar to expand its menu. It lists these pages, in this order. Recent pages carry a New badge, and Customer Referrals a Beta badge.
| Menu item | Page | Shown |
|---|---|---|
| Discounts | Discount coupons | Always |
| Bank discounts | Bank discounts | Always |
| Automatic discounts | Automatic discounts | Only for stores that have automatic discounts |
| Cashback offers | Cashback offers | When the customer wallet is available to your store |
| Bundle offers | Bundle offers | Not shown in charity (NGO) stores |
| Automated Messages | Automated messages | Always |
| Marketing campaigns | Marketing campaigns | Always |
| Loyalty program | Loyalty program | Always |
| Customer Referrals | Customer referrals | Always |
| Mokafaa program | Mokafaa and Qitaf | When Mokafaa is available to your store |
| Qitaf | Mokafaa and Qitaf | Every store, marked New. A few stores that joined Qitaf before the new program see the earlier Qitaf page, without the badge |
| Affiliates | Affiliate marketing | Always |
| Zid Ads | Zid Ads | When Zid Ads is available to your store |
A staff member's permissions decide what they can open. The coupons, bank discounts, progressive discount and free shipping cards need the coupons permission; cashback offers need the customer wallet permission; bundle offers, marketing campaigns, abandoned carts and affiliates each need their own permission. Cards a staff member has no permission for are hidden from the Marketing page, and the loyalty program and customer referrals ask for the loyalty permission when opened. The store owner sets permissions in Staff groups.
Old links to Marketing > Loyalty programs, and to the points, Mokafaa and Qitaf pages under it, still work: they open the matching page under Marketing.
Related
In this section
- Automated messagesSend WhatsApp, SMS and email messages automatically on events such as a welcome, a birthday or cashback, and set their timing and text.
- Marketing campaignsSend bulk SMS and WhatsApp campaigns to the customers or groups you choose, and get WhatsApp campaigns reviewed, then send or schedule them.
- Campaign resultsFollow a WhatsApp campaign's sending status, its sent, read and failed messages and why they failed, and resend it to the customers it missed.
- Loyalty programReward customers with loyalty points on every purchase, and set how they earn and redeem them, how long points last and the program page text.
- Customer referralsLet customers invite friends with a referral code or link, reward both sides, set the rules that prevent abuse and follow every referral.
- Affiliate marketingAdd affiliates and influencers, set their commission, coupon and sales links, and follow the orders, sales and commission each one brings.
- Mokafaa and QitafLet Al Rajhi Mokafaa and stc Qitaf members earn and redeem points in your store: requirements, activation, fees and orders.
- Zid AdsLaunch Snapchat, Google, Instagram and TikTok ad campaigns from Zid Ads, link your Meta accounts and pixels, and fix rejected campaigns.
Still need help?
Our customer service team is ready to help, or find quick answers in the FAQ.