Operations insights
The Operations group in Zid Insights looks at how orders reach your customers: carrier performance, the best times to sell, abandoned carts, delayed orders and fulfillment speed. Open Analytics > Zid Insights and pick an analysis in the Operations section. Each analysis starts with AI summary cards, and most have an Export button that downloads the table as a CSV file.
These analyses are part of the Zid Insights subscription.
Shipping Performance
Shipping Performance answers Which Carriers Can You Rely On? It compares your shipping carriers by delivery time and by how many of their orders reach customers.
Pick a period of Last 30 days, Last 60 days or Last 90 days. It opens on 30 days.
Review the table:
| Column | What it shows |
|---|---|
| Carrier | The shipping company. |
| Total Orders | Orders shipped with the carrier. |
| Completed | Orders delivered. |
| In Progress | Orders still on their way. |
| Completion Rate | Share of orders completed: Good from 90%, Fair from 70%, Low below 70%. |
| Fastest delivery / Slowest delivery | The quickest and slowest deliveries. |
| 9 in 10 orders arrive within | The delivery time that 90% of orders beat. |
| 19 in 20 orders arrive within | The delivery time that 95% of orders beat. |
| Almost all orders arrive within | The delivery time that 99% of orders beat. |
| Cash on delivery orders / Cash on delivery amount | Orders paid on delivery and their value. |
Review Shipping Partners opens your logistics settings, where you can change carriers or their priority.
Best Days to Sell
Best Days to Sell answers When Do Your Customers Buy Most? Use it to time promotions and campaigns.
Pick a period. It opens on Last 90 days.
Switch between three views:
Day of Week: Avg Daily Orders and Avg Daily Revenue for each weekday.
Hourly Heatmap: orders by day of the week and hour of the day.
Seasonality: orders and revenue by month, with occasions such as Ramadan, Eid and National Day marked.
Click Create Time-Limited Offer to open a new discount for your peak times. See Coupons.
Use Seasonality to plan ahead: stock up before your busiest months and prepare campaigns for occasions such as Ramadan, National Day and White Friday.
Cart Recovery
Cart Recovery answers Where Are You Losing Carts? It shows what abandoned carts are worth, the checkout step where customers leave and how many carts you win back.
Abandoned value, last 30 days, with how much it rose or fell against the previous 30 days.
Recovery rate, last 30 days: the share of abandoned carts that later became orders.
Average cart value of abandoned carts.
Below the figures:
| Card | What it shows |
|---|---|
| Carts at each checkout step | For each Checkout step: carts Abandoned, their Abandoned value, Average cart value and Share of abandoned value. The step that loses the most is marked Most carts lost. |
| Weekly Trend | Abandoned value and recovery rate over the last 12 weeks. |
| Most Abandoned Products | Products most often left in abandoned carts. View Products opens your products list. |
| Traffic Source Conversion | Total Carts, Completed carts and Conversion Rate for browser and app visitors. |
Click Set Up Reminders to open the abandoned cart messages settings and remind customers automatically.
Orders Needing Follow-up
Orders Needing Follow-up lists orders placed more than 3 days ago that aren't completed or cancelled yet.
The summary shows Delayed orders, their Order value, Average age, Oldest order and how many are Cash on delivery orders. Orders are grouped by age:
| Level | Age |
|---|---|
| Needs follow-up | Over 3 days |
| Urgent | Over 7 days |
| Critical | Over 14 days |
Below the summary:
When were delayed orders placed? groups the delayed orders by the week they were placed. Older weeks have been waiting longer.
By Order Status shows how many delayed orders sit in each status, and flags statuses where orders wait longer than the industry average, with how many times longer they take. Pick a period from Last 30 days to Last 365 days (default 90). Click a status, or View Orders, to open the matching orders list.
By Carrier shows the delayed orders for each shipping company.
When nothing is late, the page shows No delayed orders.
Order Fulfillment Speed
Order Fulfillment Speed shows how long each step of an order takes in your store, compared with similar stores.
Your total time shows how long an order takes from start to finish, against the industry.
Order steps lists each step From one status To the next, with Your time, the Industry average and the Difference, such as 20% faster or slower. The slowest step is marked Slow step.
Returns & Cancellations shows the same for returned and cancelled orders.
Start with the step marked Slow step: it holds back most orders. Compare it with Operational analytics.
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