Customer, marketing and growth insights
Three groups in Zid Insights look at who buys from you and what your promotions and tools bring in: Customers, Marketing & Discounts and Growth. Open Analytics > Zid Insights and pick an analysis in one of these sections. Each analysis starts with AI summary cards, and most have an Export button that downloads the table as a CSV file.
These analyses are part of the Zid Insights subscription. Where an analysis has a period field, you can pick Last 30 days up to Last 365 days; it opens on Last 90 days.
Customer Reactivation
Customer Reactivation shows customers who bought from you before but haven't ordered in over 90 days. Past customers are easier to bring back than new ones are to find.
The top of the page sums them up: how many inactive customers you have and what they have spent, with their Average days since last order and Average order value. The Inactive customers table lists the top-spending ones:
| Column | What it shows |
|---|---|
| Customer | The customer's name. Click it to open the customer's profile. |
| Orders | Orders the customer placed. |
| Total spent | Amount the customer spent in your store. |
| Average order value | The customer's average order value. |
| Days since last order | Days since the customer's last order. |
Click Create a discount for these customers to open a new discount, then send it to them with a campaign or an automated message. If no customer has been inactive for 90 days, the page shows No inactive customers.
Sales by Region
Sales by Region answers Where Do Your Sales Come From? It shows your orders and revenue by city and country, so you can find your strongest cities and the areas you haven't reached.
Switch between Cities and Countries.
In Cities, filter by Country or keep All Countries.
Read the charts, such as Revenue by country, Share of completed orders and Visitors who ordered, by city, then the table.
| Column | What it shows |
|---|---|
| City or Country | The place. |
| Orders | Orders from there. |
| Revenue (SAR) | Revenue from there. |
| Average order (SAR) | Average order value. |
| Customers | Customers who ordered. |
| Visits | Visits to your store from there. |
| Product views | Product page views. |
| Started checkout | Visits that reached checkout. |
| Visitors who ordered | Share of visits that ended in an order: Strong from 3%, Low under 1%. |
Adjust Shipping Options opens your logistics settings, for example to add shipping to a region with demand.
Gender Distribution
Gender Distribution answers How Does Customer Behavior Differ by Gender? Use it to tailor marketing and products to each group.
Pick a period.
Read Total customers and Total revenue, the Revenue by gender and Monthly revenue by gender charts, and the table:
| Column | What it shows |
|---|---|
| Gender | Male or female customers. |
| Customers | Customers in the group. |
| Orders | Orders they placed. |
| Revenue (SAR) | Revenue from them. |
| Share of revenue | The group's share of your revenue. |
| Average order (SAR) | Their average order value. |
Top cities by gender shows the leading cities for each group. Create Customer Group opens a new customer group you can target with offers.
Coupon Performance
Coupon Performance answers Which Coupons Are Worth Keeping? It compares what each coupon costs in discounts with the sales it brings in.
Pick a period.
Read Total discount given, Sales from coupons and the average sales each riyal of discount brought, then the Discounts and sales by month chart.
Review the table:
| Column | What it shows |
|---|---|
| Code / Name | The coupon. Click it to open the coupon. |
| Type | Percentage, Fixed Amount, Free Shipping or Buy X Get Y. |
| Status | Active or Inactive. |
| Uses | Times the coupon was used. |
| Customers | Customers who used it. |
| Discount given | Total discount the coupon gave. |
| Sales | Sales from orders that used it. |
| Sales per 1 SAR of discount | Sales divided by discount: green from 3, amber from 1.5, red below 1.5. |
Edit Coupon opens the coupon so you can change or stop it. See Coupons.
Discount Rules
Discount Rules answers Are Your Automatic Discounts Paying Off? It works like Coupon Performance for your automatic discounts and bundle offers: Total discount given, Sales from rules, Discounts and sales by month, and a table with Rule Name, Type, Uses, Customers, Discount given, Sales and Sales per 1 SAR of discount. Edit bundle offer opens the rule's bundle offer; free shipping rules don't have this button.
App Recommendations
App Recommendations answers Which apps do stores like yours use? It lists apps that are popular among stores in your industry and that you haven't installed yet. Your Store Industry shows at the top; filter by category or keep All.
| Column | What it shows |
|---|---|
| App name | The app. Click to open its page in the App Market. |
| Category | The app's category. |
| Stores like yours using it | Stores in your industry that use the app. |
| Total installs | All stores that installed it. |
Start with the apps most stores like yours use. See App details.
Marketing Channels
Marketing Channels shows which channels bring visitors and which ones lead to orders, so you spend where it pays off.
Where your visits come from and Monthly visits by channel show your traffic by channel.
Channel performance follows visits from each channel through product views, add to cart and checkout to orders.
Which channel gets credit for the sale? compares three ways to credit a sale: Found you (the first channel the buyer came from), Bought from (the last channel before buying) and Shared equally (split across every channel the buyer used).
How many visits before they buy? shows the average visits before an order for each channel, and Buyers who came from more than one channel.
Top campaigns lists your best campaigns with their name and type.
The table lists each Channel with Visits, Product views, Added to cart, Orders, Revenue (SAR), Average order (SAR), Visits with an order (marked Strong from 5% and Low under 1%) and Share of visits.
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